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Comparing the U.S. and Canadian Markets for Pre-Roll Cannabis Products

Pre-Rolls Are Reshaping the Cannabis Market in the U.S. and Canada
By James Valentine, Custom Cones USA and DaySavers

The cannabis industry continues to thrive across North America, with both the U.S. and Canada seeing billions in annual sales. While flower, pre-rolls, and vape pens remain top-selling product categories in both countries, differences in consumer preferences and market maturity have created two distinct cannabis markets.

One trend is clear: pre-rolls are quickly emerging as a defining product across both nations.

To better understand this shift, Custom Cones USA teamed up with cannabis data firm Headset to analyze retail data from 16 markets across the U.S. and Canada. The findings reveal key differences in product share, growth patterns, and consumer behavior—offering a clearer picture of where the pre-roll segment is headed on both sides of the border.

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