About 75% of young adults say they swap cannabis for alcohol at least once a week, highlighting a fast-growing shift driven by the booming hemp product market, a new Bloomberg Intelligence report finds. The trend is gaining traction across all demographics, with cannabis even replacing non-alcoholic drinks. As hemp-based beverages surge in popularity, major marijuana companies are expanding—and soft drink giants may soon follow. However, Bloomberg notes that legal risks still loom, as lawmakers could move to ban hemp-derived THC products.